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We, at Archant Life France, have the experience, expertise and passion to promote every aspect of France to an ever-increasing audience. In order to reflect the diversity of the country itself and to meet our readers’ requests, we publish three different titles: FRANCE Magazine, Living France and French Property News, each one a leader within its market. This careful positioning of our titles guarantees that both readers and advertisers can choose what is most relevant to them, and results in the growth of three distinct, loyal readerships. All three magazines have their own specific distribution strategy. Overall we are looking to maximise the level of subscriptions, to sell magazines in as many news retail outlets as possible, to sell them in popular UK stores such as Marks & Spencer, Waitrose, Tesco etc., to target the right readers (we never give magazines away randomly), to promote France’s strong appeal to other ABC1 Archant Life magazine readers who are not yet Francophiles, and to put our publications in the hands of the thousands of new property hunters who come to our French property exhibitions and reply to our adverts in the UK national press. We also sell copies in the USA, France, Belgium, Australia, and Canada. |