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Double boost for The France Show 2008 PDF Print E-mail
Thursday, 16 August 2007
More than half the exhibition space for The France Show 2008, to be held at London’s Olympia from January 18-20, has been sold after only four weeks of marketing.

The biggest rush has been for the property section, with around 60 per cent of the space already snapped up. However, demand for stands in the lifestyle section has been so high that the organiser, Archant Life France, is preparing to increase the floor space of the show.

More than 30,000 people are expected to visit The France Show 2008, making it the UK’s biggest celebration of French property, travel and lifestyle. Entry is free to those who pre-register, or £8 on the day.

The property zone will be the heart of the show, with two theatres hosting seminars on a range of practical issues, such as tax, law, property ownership, restoration and new build.

Recently confirmed exhibits include Latitudes with over 60sqm of space, VEF with over 87sqm of space, Siblu will be taking 89sqm including a mobile home. Many of the established property exhibitors will return but a host of new exhibitors are also signing up.

The lifestyle section is rapidly taking shape. Every ferry operator to France will be taking part and there is great interest from local tourism offices. The French food and wine section will be the biggest French market in Britain, with up to 70 vineyard owners showcasing a huge variety of French wine and produce sellers displaying specialities and passing on their expertise to show visitors.

Miller Hogg, managing director of Archant Life France, said: “The enthusiastic feedback we are getting from the trade confirms our belief that The France Show 2008 will be the biggest and best show dedicated to France ever held in this country.”

Archant Life is supporting The France Show 2008 with a total marketing spend of £550,000 with extensive marketing in its own magazines, websites and sister newspapers, which have a combined audience of 3 million. In addition, The Sunday Times and Classic FM will act as media partners. Archant is also undertaking a major online marketing campaign and extensive advertising on London Underground and in the national press.

 
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